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What is Collateral Design?

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Collateral design is printed material that provides information about your business and helps to build your brand image. This includes anything with your logo and is used to establish a visual brand. Thnings to look for: Cohesiveness and Consistency.

You can see a good example of this process in this article's graphic for Sushi Bar & Japanese Cuisine. In this case, we created Dine In & Carryout menus. Business Cards and a Vinyl Banner for outdoor advertising.

The marketing power of Business cards. They are a inexpensive form of advertising, and the right business card will provide a tangible impression after a personal meeting.

Another useful tool are Rack cards. They are 4 by 9 inch handout cards that can be conveniently placed in busy areas. Try them at hotels and restaurants. These are effective because they too are inexpensive and leave a tangible impression.

Brochures tell your company story. It's an offline website. Brochures let others know what you do and how you can help them. A captivating design is imperative to grab their attention. The point of these is to provide a thorough overview that invites the client to desire your product or services, or to lead them to inquire for more information to make a purchasing decision. Many small business owners try to do these on their own, which is commendable, but using an experienced graphic designer such as us is truly the most beneficial way to go.

Contact MediaGrump when you are ready to learn more about How We Can Help Your Business. We offer free consultation and the most affordable pricing for design and printing.

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