Collateral Design

 

The practice of using a brand name is the evolution of the ancient custom of branding one's belongings. Whether this meant making one's mark on clothing, pottery, smith's works, or livestock, it was designed to make it obvious which person or family owned specific items. Today's brand name works basically the same way. It is used to distinguish one product, especially a competing product, from another. In other words, it is a mark used to show ownership.

When several companies market a similar product, it is important that the brand name be clearly seen on the packaging and easily recognizable. Competing manufacturers invest a lot of money and effort into making their brand name into a household name. Some companies try to imitate the brand name, logo, and packaging of competing companies in the industry, in an attempt to fool customers into buying their products. Such tactics are usually easy to recognize, and even if a customer is fooled once, it isn't likely to happen a second time.

Imagine...
• Being perfectly, completely clear on what your business is all about.
• Knowing that your business idea has been defined and refined.
• Having a brand and message that are sharpened and focused.
• Not having any blanks in your brand.
• Branding your business right, once and for all!

 We can create a consistent look that will reflect your company service. Let our design team layout your corporate identity materials and branding materials to give your image a polished feel. Sure, anyone can layout a business card, but our attention to grid lines and details is what sets our corporate identity pieces apart from the rest.

 

Business Cards • Postcards • Brochures • Flyers • Mailers • Banners • Poster • Signage • Marketing • Booklets Catalogs • Magazines • Logo Design • Website Design

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